12 companies that are embracing remote work amid the RTO push
Business Insider
February 28, 2026
AI-Generated Deep Dive Summary
As the debate over remote work versus a return to the office (RTO) continues, some major companies are doubling down on flexibility, reaping benefits like higher retention rates, increased recruitment success, and improved employee satisfaction. Companies such as Atlassian, Coinbase, and Deel have reported significant advantages by maintaining remote or hybrid work policies, including attracting a broader talent pool and retaining top performers who value flexibility. These firms argue that remote work not only enhances productivity but also fosters a stronger sense of job satisfaction among employees.
Atlassian, for instance, has seen the number of applicants per job opening double since implementing its work-from-anywhere policy in 2020. The company’s chief people officer highlighted that 90% of its global workforce views flexibility as a key reason for staying with the company and doing their best work. Similarly, Coinbase adopted a remote-first approach in May 2020, allowing it to tap into a global network of talent while maintaining hubs worldwide. This strategy has enabled the cryptocurrency exchange to hire top-tier employees who might otherwise have been inaccessible without the flexibility of remote work.
Other companies like CrowdStrike and HubSpot also emphasize the benefits of remote work. CrowdStrike, a cybersecurity firm, has prioritized hiring from diverse geographic locations since its inception over a decade ago, ensuring it can bring in the best talent regardless of location. HubSpot, on the other hand, offers a hybrid model where employees can work remotely but have opportunities to connect in person through stipends and virtual chats. These examples illustrate how remote work is not just about convenience but also about fostering innovation, collaboration, and employee well-being.
For businesses, embracing remote work has proven to be a strategic move that attracts top talent, reduces turnover, and enhances productivity. As companies like Deel have noted, strict RTO policies can lead to talent loss, while flexible work arrangements allow firms to retain and recruit the most skilled workers. This shift in workplace culture is reshaping industries, offering new opportunities for employees and redefining what it means to build a successful business.
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Originally published on Business Insider on 2/28/2026