1Password pricing increasing up to 33% in March

Hacker News
February 24, 2026
AI-Generated Deep Dive Summary
1Password, a leading password management service, is set to increase its pricing for family plans by 33% starting March 27, 2026. The current annual price of $59.88 USD will rise to $71.88 USD, with individual plans seeing an even higher percentage-based increase. This adjustment reflects the company's significant investments in enhancing security features and user experience over recent years, including AI-powered tools and proactive threat detection. Since its founding in 2005, 1Password has focused on simplifying online security. The service has introduced features like automatic login saving, enhanced alerts for compromised accounts (Watchtower), faster device setup, AI-driven item naming, expanded recovery options, and proactive phishing prevention. These updates aim to provide users with a more robust and user-friendly experience. The price hike is intended to sustain 1Password's commitment to innovation and security. While the increase will take effect at renewal dates on or after March 27, existing customers renewing before this date will retain the current pricing until their next renewal cycle. For tech-savvy individuals and families relying on password managers for enhanced online security, this price adjustment may influence decision-making. Users will need to evaluate whether the updated features justify the higher cost or consider alternative services. The change underscores the evolving landscape of digital security tools, where continuous investment in technology is essential to keep pace with growing threats. This move by 1Password highlights the importance of balancing innovation with affordability in the tech industry. As cyber threats become more sophisticated, companies like 1Password must adapt their offerings and pricing strategies to meet user demands while maintaining financial sustainability.
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Originally published on Hacker News on 2/24/2026