2026.08: Losing in the Attention Economy

Stratechery

by Ben Thompson

February 20, 2026

AI-Generated Deep Dive Summary

This week's Stratechery newsletter highlights three key areas: the decline of video games as a dominant entertainment force, the NBA's current struggles, and Shopify's resilience in the e-commerce landscape amid AI advancements. The gaming industry, once celebrated for its interactivity and immersive experiences, is facing challenges. Matthew Ball notes that what once made games appealing—interactivity and depth—is now seen as a liability in an era where shorter, more accessible content dominates consumer attention. The rise of platforms like TikTok has shifted preferences toward quick, bite-sized entertainment, leaving traditional game developers struggling to retain their audience. In the NBA, structural issues are causing fan apathy. Andrew Sharp points out that the league's long season and lack of competitive balance have led to decreased engagement. While some problems may improve over time, others require immediate fixes. The role of Commissioner Adam Silver is under scrutiny as fans question whether he can lead the league back to its former glory. Meanwhile, Shopify remains a standout in e-commerce. Ben Thompson highlights how Shopify leverages AI to enhance its platform, offering tools that empower small businesses despite broader market concerns about SaaS companies. Shopify's ability to adapt and innovate positions it as a key player in the evolving tech landscape, particularly with AI integration expected to drive future growth. These topics matter to tech enthusiasts because they reflect broader trends in consumer behavior, content consumption, and digital business models. The gaming industry's decline underscores the importance of adapting to shifting market dynamics, while the NBA's challenges highlight the struggles faced by traditional entertainment sectors. Shopify's success, on the other hand, exemplifies how businesses can thrive through strategic innovation and AI integration. The newsletter also touches on other trends, such as the shift towards thin clients in computing, driven by advancements in AI. This trend could redefine device usage patterns, emphasizing efficiency over processing power. Additionally, discussions about memory shortages and their implications for tech companies like Apple and Shopify provide insights into supply chain dynamics and future product strategies. Overall, these topics offer a comprehensive look at how different sectors are navigating the

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Originally published on Stratechery on 2/20/2026