3 of the hottest — and most exclusive — indie watch brands collectors are clamoring for
Business Insider
February 28, 2026
AI-Generated Deep Dive Summary
Independent watch brands like F.P. Journe, Greubel Forsey, and Akrivia (Rexhep Rexhepi) are capturing significant attention in the luxury watch market, thanks to their exclusivity, craftsmanship, and high resale values. These smaller brands cater to collectors seeking rare and unique timepieces, often with limited production runs that drive up demand. While traditional Swiss brands like Rolex still dominate the market, indie brands are increasingly appealing to high-end enthusiasts, offering a sense of scarcity and individuality.
F.P. Journe, founded in 1999 by François-Paul Journe, is renowned for its micro-batch production and intricate craftsmanship. The brand's watches, such as the Élégante model retailing at $19,000, often fetch over $100,000 on the resale market. Similarly, Greubel Forsey, established in 2004 by Robert Greubel and Stephen Forsey, is known for its complex designs and limited availability. Their Nano Foudroyante model, retailing at $585,000, exemplifies the brand's appeal to wealthy collectors despite its exclusivity.
Akrivia, led by watchmaking prodigy Rexhep Rexhepi, stands out for its minimalist designs and astronomical resale values. A Chronomètre Contemporain sold for nearly $900,000 at auction, underscoring the brand's desirability. These indie brands thrive on their ability to create rare, handcrafted timepieces that defy mass production trends, making them highly desirable in both primary and secondary markets.
For readers interested in business, the rise of independent watch brands highlights a shift toward niche luxury markets driven by craftsmanship and exclusivity. These brands not only challenge established players but also offer significant investment potential for those willing to invest in rare timepieces. As demand grows, these micro-batch manufacturers are redefining the luxury watch industry, catering to a new generation of collectors seeking authenticity and
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Originally published on Business Insider on 2/28/2026