9 rising stars of brand marketing share how they're using AI and their advice for entry-level marketers
Business Insider
March 4, 2026
AI-Generated Deep Dive Summary
Business Insider’s 2026 Rising Stars of Brand Marketing highlight how artificial intelligence (AI) is reshaping marketing by streamlining tasks like data analysis, content creation, and strategic planning. These professionals emphasize using AI tools such as Midjourney, Microsoft Copilot, and Gemini to enhance creativity, improve presentation visuals, and eliminate routine work, allowing them to focus on high-impact strategies. While AI accelerates execution, they stress the enduring importance of human skills like creativity, judgment, and cultural understanding in a rapidly evolving field.
The article showcases how these marketers leverage AI for efficiency. For example, Benny Gee uses AI to explore creative directions quickly while relying on tools like Claude and Perplexity to refine ideas. Similarly, Jasmine Sharpe employs image generators to create visuals for pitch decks, while Mohib Iqtidar uses AI to synthesize research and visualize creative concepts in beauty marketing. Fiona Green highlights the role of AI as a "thought partner" to pressure-test ideas and enhance messaging, underscoring how AI complements rather than replaces human expertise.
For entry-level marketers, the advice is clear: embrace adversity, explore diverse experiences, and develop a deep understanding of human behavior and storytelling. Rachel Ferrigno encourages finding a niche while building secondary specialties, such as SEO or content marketing. Overall, the integration of AI tools into marketing workflows not only boosts efficiency but also amplifies the impact of strategic thinking and creativity, making it an exciting time to enter the field.
Verticals
businessfinance
Originally published on Business Insider on 3/4/2026