996 goes West: US AI start-ups adopt China tech’s controversial work schedule to get ahead
South China Morning Post
by Lucy QuagginFebruary 20, 2026
AI-Generated Deep Dive Summary
The United States is witnessing a shift in its tech startup culture as young founders increasingly adopt the rigorous 996 work schedule, traditionally popularized by Chinese technology companies. This schedule, which requires employees to work from 9 AM to 9 PM six days a week, totaling 80 hours, has been controversial due to its impact on work-life balance and employee well-being. However, US AI startups are embracing this model, drawing inspiration from the intense competition and productivity-driven ethos of Chinese tech giants like Alibaba and Tencent.
This trend reflects a broader change among Gen Z founders who are moving away from the millennial focus on side hustles and personal branding towards a more structured, office-centric approach. These entrepreneurs see the 996 schedule as a means to accelerate innovation and gain a competitive edge in the fast-paced AI industry. While some view this shift as a reflection of globalized business practices, it also raises questions about sustainability and employee burnout.
The adoption of the 996 model in the US underscores the growing influence of Chinese
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Originally published on South China Morning Post on 2/20/2026