A 2026 Guide To Getting Agentic AI To Recommend Your E-Commerce Site

Forbes Business

by Catherine Erdly, Contributor

February 22, 2026

AI-Generated Deep Dive Summary

In an era where AI-driven shopping assistants are increasingly influencing purchasing decisions, e-commerce retailers must adopt strategies to ensure their sites are discovered by agentic AI systems. These AI agents act as digital concierges, recommending products based on user behavior, preferences, and search patterns. For businesses aiming to stay competitive, understanding how to optimize their online presence for these AI-driven platforms is crucial. One key approach involves enhancing semantic SEO to align with the natural language processing capabilities of agentic AI. Retailers should focus on creating high-quality, relevant content that answers consumer queries effectively, using keywords and phrases that match how people naturally search. Additionally, improving site speed, mobile responsiveness, and overall user experience can make a significant difference in how AI agents perceive and prioritize your site. Another critical factor is leveraging data analytics to gain insights into customer behavior and preferences. By analyzing patterns and tailoring recommendations based on this data, retailers can better align with the AI-driven shopping assistant algorithms. Integrating third-party AI tools or developing in-house solutions that enhance recommendation systems can further boost visibility and engagement. As AI continues to play a pivotal role in the future of retail, businesses must adapt to remain competitive. Retailers that fail to optimize their sites for agentic AI risk missing out on valuable opportunities to reach shoppers and grow their online presence. Staying ahead of this trend not only drives traffic but also builds trust with consumers who rely on AI agents for their shopping needs. In conclusion, the ability to be recommended by agentic AI is no longer optional for e-commerce success. Retailers must prioritize SEO, user experience, and data-driven strategies to ensure their sites are visible and relevant in this evolving landscape. By doing so, businesses can capitalize on the growing reliance on AI-driven shopping assistants and position themselves for long-term growth in an increasingly competitive market.

Verticals

businessfinance

Originally published on Forbes Business on 2/22/2026