A look inside the new Dior store in Beverly Hills designed by Peter Marino - Los Angeles Times

Los Angeles Times

by Diana Tsui

November 10, 2025

AI-Generated Deep Dive Summary

The new Dior store in Beverly Hills, designed by renowned architect Peter Marino, offers a transformative multilevel shopping experience that sets it apart from traditional luxury retailers. The boutique seamlessly blends artistic design with a welcoming atmosphere, inviting customers to explore and engage with the brand on a deeper level. From its whimsical window displays featuring upcycled fabric installations to its sleek interior layout, the store redefines the concept of exclusivity by creating an inclusive, immersive environment that feels both luxurious and approachable. The store's design is inspired by magical realism, with fantastical elements like mechanized woodpeckers and vibrant garden scenes captivating passersby. Inside, a Colorama installation lined with thousands of miniature Dior items, such as bags, dresses, and perfume bottles, adds a touch of whimsy reminiscent of Paris's Dior Galerie. This curated experience extends to the store's layout, which encourages exploration and interaction, much like the author’s experiences shopping in cities like Seoul and Tokyo, where every store feels like an adventure. The shift away from traditional luxury retail norms is significant. Gone are the days when stores felt unwelcoming or overly exclusive; instead, Dior Beverly Hills embraces a more inviting approach. This change reflects broader trends in retail, where brands prioritize creating memorable experiences over mere transactions. By doing so, they cater to modern consumers who seek authenticity and engagement, ultimately fostering stronger connections with the brand. For readers interested in fashion, design, or retail innovation, this story highlights how luxury shopping is evolving. The store’s focus on artistic collaborations, sensory overload, and tangible memories aligns with growing consumer demand for unique, memorable experiences rather than just products. As the author reflects on their personal journey from digital shopping skeptic to in-person retail enthusiast, it underscores

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Originally published on Los Angeles Times on 11/10/2025