A Once-in-a-Decade Investment Opportunity: Buy This Software Stock Right Now
The Motley Fool
by newsfeedback@fool.com (Brett Schafer)February 25, 2026
AI-Generated Deep Dive Summary
In an era where artificial intelligence (AI) is reshaping industries, many software stocks are being unfairly categorized as losers. Wix.com (NASDAQ: WIX), a leading platform for website building and small-business management, has been overlooked due to fears of AI disruption from new tools like Claude. However, the company’s core business strength, customer base, and innovative product developments suggest it is poised to thrive in this evolving landscape. With its stock price down 73% from recent highs, Wix presents a rare once-in-a-decade investment opportunity.
While market sentiment has painted Wix as vulnerable to AI-driven competition, the company’s fundamentals tell a different story. Wix serves a stable customer base of small businesses and creators who rely on its platform for website building, e-commerce, and digital marketing solutions. The introduction of new products, such as Wix AI Writer, demonstrates the company’s ability to adapt and integrate AI into its offerings rather than being overtaken by it. This strategic move positions Wix not just as a survivor but as a potential leader in the AI era.
The current undervaluation of Wix stock creates an attractive entry point for investors. Despite concerns about market volatility, the company’s strong balance sheet, recurring revenue model, and global expansion efforts provide a solid foundation for long-term growth. As more businesses adopt AI tools to streamline operations, Wix’s ability to leverage these technologies could drive significant returns for shareholders.
For investors seeking high-growth opportunities in the tech sector, Wix.com offers a compelling case. Its resilience during market downturns, combined with its strategic focus on innovation, makes it a standout choice in an
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Originally published on The Motley Fool on 2/25/2026