ABC’s Radio National report card: Have the big changes worked?
Sydney Morning Herald
by Calum JaspanFebruary 13, 2026
AI-Generated Deep Dive Summary
ABC’s Radio National has undergone significant changes under new leadership, with influential administrator Kim Williams pushing for a revitalization of the station to match the BBC’s Radio 4 in influence and reach. Since taking over as chair in 2024, Williams has championed a renewed focus on creativity, better curation, and a more cohesive identity for the flagship radio network. This includes a visual rebrand, new programming initiatives, and efforts to standardize the station’s name as Radio National rather than its colloquial “RN” moniker.
The changes were driven by declining audience figures, which had fallen sharply from 2022 onwards. Williams’ ambitious vision aims to elevate Radio National to become a central part of Australia’s media landscape, with plans to replicate the success of BBC Radio 4, which reaches 17% of the British population weekly. However, progress has been slow, with ratings dropping by 9% in the 2024-25 financial year to just 462,000 listeners—a fraction of the target audience.
Despite these challenges, there are signs of stabilization and cautious optimism. After an initial period of adjustment, the new programming strategy appears to have arrested the decline, with some early indicators suggesting renewed listener engagement. The introduction of fresh shows, such as Sally Sara’s Breakfast program modeled after Radio 4’s Today, and the return of popular hosts like Fran Kelly, has injected new energy into the station’s lineup. These changes aim to position Radio National as a more dynamic and impactful audio platform.
The broader significance lies in Williams’ determination to restore Radio National’s role as a cornerstone of Australian media. His efforts reflect a recognition of the challenges posed by shifting audience preferences and the growing competition from other platforms. Whether these changes will ultimately achieve their intended impact remains to be seen, but for now, they signal a renewed focus on quality and relevance that could redefine the station’s future. For readers interested in the evolution of media and its role in shaping national discourse, Radio National’s journey under Williams offers valuable insights into the challenges and opportunities facing public broadcasting in Australia today.
Verticals
worldaustralia
Originally published on Sydney Morning Herald on 2/13/2026