Accenture tells staffers: If you want a promotion, use AI at work
The Register
February 20, 2026
AI-Generated Deep Dive Summary
Accenture has made it clear that AI adoption is no longer just a suggestion—it’s a requirement for career advancement within the company. A recent internal memo revealed that promotions to top roles now depend on “regular adoption” of AI tools, with the firm closely monitoring usage patterns. This move comes amid broader industry shifts, where consultancies like Accenture are doubling down on AI despite its mixed performance in delivering expected returns. While Accenture emphasizes its commitment to being an AI-enabled organization, other firms are also grappling with how to integrate and measure the impact of these technologies.
The memo aligns with Accenture’s broader strategy to position itself as a leader in AI-driven reinvention. The company has developed tools like the AI Refinery Platform, launched in 2024, which aims to help clients reimagine their processes and scale AI solutions. However, this push hasn’t come without resistance. Internal documents and reports suggest that some employees are skeptical about the overemphasis on AI, with concerns ranging from ethical dilemmas to practical challenges in implementation. For instance, McKinsey has taken a similar approach by requiring recruits to use internal AI tools during assessments, while KPMG has faced its own issues with AI misuse in training exams.
The broader context of AI adoption in consulting highlights both opportunities and challenges. While firms like Accenture and McKinsey are leading the charge, others are still figuring out how to balance innovation with ethical considerations. The trend underscores the growing importance of AI in business operations, even as questions remain about its measurable benefits and long-term ROI. As companies continue to invest heavily in AI, the pressure on employees to embrace these tools is likely to intensify, raising important questions about workplace culture, monitoring practices, and the future of work.
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Originally published on The Register on 2/20/2026