Addicted to your phone? Try “bricking” it
The Economist
February 15, 2026
AI-Generated Deep Dive Summary
To reduce excessive phone use, a new device called the Brick is gaining popularity among young people seeking digital detoxes. The Brick blocks notifications and app access, encouraging users to disconnect from their devices and focus on real-world interactions. This innovative solution has sparked a broader conversation about effective ways to combat smartphone addiction.
The article highlights various strategies people have tried to cut down on screen time, including extreme methods like chaining phones to walls or printing out social media feeds. However, the Brick stands out as a more practical and scalable approach. By physically blocking access to apps and notifications, it creates a tangible barrier between users and their devices, making it harder to resist distractions.
The growing interest in digital detoxes reflects a broader cultural shift toward mindfulness and mental well-being. Youngsters are increasingly recognizing the negative impacts of constant connectivity, leading them to seek tools like the Brick that help break the cycle of phone addiction. This trend signals a potential expansion of the market for products designed to promote healthier tech habits.
From a business perspective, the rise of devices like the Brick indicates an emerging opportunity for companies to cater to the demand for digital detox solutions. As more people prioritize disconnecting from their phones, businesses can innovate and offer similar tools that empower users to reclaim control over their screen time. This trend also aligns with broader consumer trends toward wellness and self-improvement.
In conclusion, the Brick represents a concrete step toward addressing the growing issue of smartphone addiction. Its popularity underscores the importance of creating meaningful disconnections in an increasingly connected world, offering both personal benefits and business potential for those looking to meet the demand for digital
Verticals
businesseconomics
Originally published on The Economist on 2/15/2026