Adobe Firefly's video editor can now automatically create a first draft from footage | TechCrunch

TechCrunch

by Ivan Mehta

February 25, 2026

AI-Generated Deep Dive Summary

Adobe Firefly has introduced a groundbreaking feature called Quick Cut, an AI-powered tool designed to revolutionize video editing. This innovation allows users to describe their desired video in natural language, enabling the software to automatically generate a first draft by selecting relevant footage and creating smooth transitions. Traditionally, editors spent hours manually arranging clips and perfecting transitions, but Quick Cut streamlines this process, significantly saving time for creators and marketers who prioritize fast turnaround. The feature works by allowing users to input specific instructions through prompts, such as desired aspect ratio or pacing. It then intelligently edits out irrelevant parts of footage, selects optimal B-roll frames, and constructs a cohesive sequence. While the tool produces a solid foundation, editors can still refine elements like transitions and pacing. Adobe emphasizes that Quick Cut is designed to accelerate the initial stages of video production, letting creators focus on applying their unique creative vision. This advancement aligns with Adobe's broader strategy of integrating AI into its tools, as seen in features like timeline-based editing and prompt-driven adjustments for colors and camera angles. By automating repetitive tasks, Firefly empowers users to concentrate on what they do best—telling compelling stories. As Mike Folgner, product lead at Adobe, noted, the tool addresses a key pain point for creators: the monotony of initial video assembly. Quick Cut not only saves time but also democratizes video editing, making it more accessible to those with limited technical skills. For tech enthusiasts and professionals in creative industries, Quick Cut represents a significant leap forward in efficiency and creativity. By reducing the manual labor involved in video production, it allows creators to experiment and iterate faster, ultimately fostering innovation in storytelling. As AI continues to evolve, tools like Quick Cut exemplify how technology can enhance human creativity, making Adobe Firefly a leader in this

Verticals

techstartups

Originally published on TechCrunch on 2/25/2026