AEW’s Thekla On Her Rise From Japan To Women’s World Champion

Forbes Business

by Rob Wolkenbrod, Contributor

February 23, 2026

AI-Generated Deep Dive Summary

AEW Women’s World Champion Thekla shares her remarkable journey from Japan to the top of the wrestling world. Born in Tokyo, she initially pursued a career in J-pop before discovering her passion for wrestling while training in Los Angeles. Her debut in All Elite Wrestling (AEW) marked a significant milestone, showcasing her resilience and skill on the global stage. Thekla attributes her success to key influences like The Rock and Ric Flair, whose showmanship and dedication inspired her own performance style. As she enters her championship reign, her mindset remains focused on pushing boundaries and making history. Thekla’s path to AEW was not without challenges. She trained rigorously in Japan under the guidance of respected coaches, where she honed her technical wrestling skills. Her breakthrough came after participating in a high-stakes tournament that caught the attention of AEW officials. This opportunity allowed her to transition from independent circuits to mainstream recognition, solidifying her status as one of wrestling’s rising stars. Thekla’s story holds significant business relevance. As a brand ambassador for AEW, she exemplifies how personal branding and strategic positioning can elevate an athlete’s career beyond the ring. Her ability to connect with diverse audiences highlights the importance of cultural adaptability in global entertainment. Thekla’s journey also underscores the potential for wrestlers to expand their roles into areas like endorsements and media appearances, broadening their influence beyond traditional sports. In conclusion, Thekla’s ascent from Japan to AEW Women’s World Champion offers valuable insights into perseverance, strategic career planning, and the intersection of athletics with business acumen. Her story not only inspires aspiring athletes but also provides lessons in brand management and cross-cultural communication for professionals across industries.

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Originally published on Forbes Business on 2/23/2026