After Hockey’s 2026 Olympic Glow-Up, NHL And PWHL Playoff Races Resume

Forbes Business

by Carol Schram, Senior Contributor

February 25, 2026

AI-Generated Deep Dive Summary

The highly anticipated return of hockey action is set to electrify fans across North America, with the NHL playoffs resuming on Wednesday and the Professional Women’s Hockey League (PWHL) starting back up on Thursday. College hockey playoffs are also gearing up, marking a thrilling time for sports enthusiasts. This surge in activity follows the buzz generated by the 2026 Olympic Games, which has already sparked renewed interest in the sport. From a business perspective, the resumption of these playoff races is a significant boost for the sports industry. The NHL and PWHL’s return to action promises increased viewership, higher ticket sales, and greater engagement with sponsors and merchandise partners. Teams are poised to capitalize on this momentum, with playoff contention creating intense rivalries and fan excitement. The timing of these events aligns perfectly with the growing popularity of hockey, particularly among younger audiences. The PWHL’s return is especially notable, as it highlights women’s sports and their growing role in the industry. This renewed focus not only elevates female athletes but also opens up new revenue streams for sponsors and broadcasters looking to tap into this expanding market. For fans, the excitement is palpable. With multiple leagues in action, there’s something for everyone—from high-stakes NHL battles to the rising stars of college hockey. ThePWHL’s return adds another layer of diversity, showcasing the sport’s inclusivity and broad appeal. This convergence of events ensures that hockey remains a hot topic in sports news, driving engagement and keeping fans on the edge of their seats. As the playoffs unfold, stakeholders across the business and finance sectors are closely monitoring the economic impact. The success of these leagues could set precedents for future investments, partnerships, and marketing strategies. For now, one thing is clear: hockey’s comeback is a win

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Originally published on Forbes Business on 2/25/2026