After living in South America for 7 years, there's just one region I always recommend to first-time visitors
Business Insider
February 26, 2026
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The Andean Highlands of Ecuador are a hidden gem that often gets overlooked by travelers in favor of more popular destinations like the Galápagos Islands or the Amazon rainforest. Kirstynn Joseph, who spent seven years living in Ecuador and exploring its diverse regions, strongly recommends this area as the top destination for first-time visitors. The Andes Cordillera offers a blend of rich history, breathtaking landscapes, and vibrant cities that make it a truly unique experience.
Quito, the capital city nestled in the Highlands, is a prime example of what makes this region special. Known for its colonial architecture, UNESCO World Heritage sites, and stunning views, Quito offers visitors a mix of cultural heritage and modern attractions. The Panecillo mountain, with its Virgin Mary statue overlooking the historic center, and the opportunity to enjoy traditional beverages like canelazo at night provide memorable experiences. Beyond Quito, other towns such as Otavalo (famous for its markets), Papallacta (with its hot springs), and Baños de Agua Santa (offering access to nature and adventure) add to the region's charm.
For outdoor enthusiasts, the Andean Highlands are a paradise. The high-altitude landscapes feature rugged mountains, glaciers, and vibrant ecosystems like the páramo. Iconic volcanoes such as Cotopaxi, Antisana, and Cayambe provide breathtaking backdrops for hiking and exploration. One of the highlights is Rucu Pichincha, where visitors can hike to over 15,000 feet and enjoy the stunning views of Quito below. Additionally, Quilotoa crater lake offers a unique opportunity for kayaking in its turquoise waters.
The region's significance extends beyond tourism, as it represents a growing opportunity for businesses in the travel and hospitality sector. The Andean Highlands are poised to become a key destination for eco-tourism, with their diverse ecosystems and cultural richness offering endless possibilities for adventure and relaxation. For anyone planning a trip to South America,
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Originally published on Business Insider on 2/26/2026