After Years Pleading Manchester United Fans Now Have Fingers In Ears

Forbes Business

by Zak Garner-Purkis, Contributor

February 20, 2026

AI-Generated Deep Dive Summary

Manchester United fans may be growing tired of the Glazers' silence after years of pleading for change. The lack of communication from club owners has left many supporters questioning whether the current approach is better than the constant controversy it could generate. For a business of this size and global reach, managing public perception and avoiding disputes can often feel like the safer path forward. The Glazers have faced criticism for their handling of the club since taking over in 2005, with fans accusing them of prioritizing profits over footballing success. Issues such as stadium naming rights deals, ticket prices, and the sale of fan favorites have fueled不满 among supporters. Despite these challenges, the Glazers have maintained a relatively low profile, rarely engaging directly with fans or addressing their concerns publicly. While some may argue that silence keeps the peace and prevents further backlash, others believe it undermines trust and transparency. The club’s reputation has taken hits in recent years, with declining performances on the field and perceptions of mismanagement off it. Critics suggest that without genuine dialogue or accountability, the divide between the Glazers and Manchester United fans is unlikely to bridge. This situation highlights a key dilemma for large businesses: when to speak and when to stay quiet. For sports franchises, where fan engagement is crucial, silence can have long-term consequences. It not only affects morale among supporters but also risks damaging the club’s brand value and relationship with its fanbase. While avoiding controversy may seem like a strategy to maintain stability, it ultimately raises questions about whether the Glazers are prioritizing short-term gains over long-term sustainability. In the business world, Manchester United serves as a case study in balancing corporate interests with public sentiment. The club’s ability to navigate these challenges will determine not only its future success on the field but also its reputation off it. For now, fans remain divided, with some accepting the status quo and others continuing to demand change. Whether the Glazers will eventually address these concerns or continue their cautious approach remains to be seen, leaving both supporters and stakeholders waiting for answers.

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Originally published on Forbes Business on 2/20/2026