AI models are being prepared for the physical world
The Economist
February 25, 2026
AI-Generated Deep Dive Summary
Google’s Project Genie, an experimental AI model released in January, represents a groundbreaking leap in artificial intelligence by creating interactive simulations from various inputs like images or text snippets. This innovative tool generates realistic, immersive environments that allow users to explore scenarios with unprecedented depth and detail. For instance, typing a simple request yields a lifelike simulation, while inputting a painting by Georges Seurat transports users into a vibrant, pointillist-style depiction of a Sunday in the park.
The development of Genie highlights the growing race among tech companies to build advanced world models capable of simulating physical spaces. These models have far-reaching implications across industries, offering businesses the ability to test products, analyze environments, and engage customers in new ways. By providing interactive simulations, Genie exemplifies how AI is evolving beyond digital tasks to tackle real-world applications.
From a business perspective, Genie’s capabilities could revolutionize sectors like retail, gaming, and education by enabling virtual product testing, immersive training programs, and realistic market analysis. As the competition to build sophisticated world models intensifies, companies are increasingly recognizing the potential of AI to drive innovation and efficiency in their operations. The development of Genie underscores the importance of staying ahead in this rapidly advancing field, where the ability to create realistic simulations could offer a significant competitive edge.
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Originally published on The Economist on 2/25/2026