Amazon expected this co-op party game to draw in 100,000+ active players, but it hit an all-time peak of just 320 on Steam and now it's closing for good just 6 months after it launched
PC Gamer
by Andy Chalk February 23, 2026
AI-Generated Deep Dive Summary
Amazon's King of Meat, a cooperative party game, has been shut down just six months after its launch, marking a significant failure in the company's foray into PC game publishing. Despite high expectations—leadership anticipated at least 100,000 concurrent players—the game peaked at only 320 on Steam, far below expectations. Amazon announced that the game's servers will close on April 9, 2026, with refunds offered to all purchasers. This decision underscores the challenges of predicting player reception and highlights the risks of ambitious marketing without matching gameplay appeal.
The game's poor performance is particularly notable given the resources invested in its promotion. Amazon secured a spot at Gamescom 2024's Opening Night Live Showcase with an announcement trailer and even funded a Mr. Beast special offering
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Originally published on PC Gamer on 2/23/2026