Amazon introduces three personality styles for Alexa+

Engadget

by Anna Washenko

February 25, 2026

AI-Generated Deep Dive Summary

Amazon has introduced three new personality styles for Alexa+, allowing users to customize how their AI assistant communicates. The update offers three distinct modes: Brief, Chill, and Sweet, each catering to different preferences in tone and interaction style. The Brief mode is straightforward, skipping small talk and delivering concise responses. The Chill personality is laid-back and easygoing, inspired by surfer culture, while the Sweet mode is upbeat and energetic, designed to boost user mood with cheerful interactions. Users can switch between these personalities using either the Alexa app or voice commands like "Alexa, change your personality style." This feature complements the existing standard Alexa voice, giving customers more flexibility in how they engage with their smart assistant. Amazon developed these styles based on five key metrics: expressiveness, emotional openness, formality, directness, and humor. By adjusting these traits, the company aims to create a more personalized experience for its users. The introduction of customizable personalities reflects Amazon's commitment to enhancing user interaction with technology. By offering options that range from professional to playful, Alexa+ becomes more versatile in catering to diverse user needs and preferences. This update not only adds depth to the assistant's capabilities but also positions Alexa as a leader in adapting AI for human-centered interactions. For tech enthusiasts, this feature highlights the growing trend of personalizing AI tools to align with individual personalities and communication styles. As Amazon continues to explore new combinations of traits, users can expect even more tailored experiences in the future. The ability to switch between personalities on demand underscores the potential for smarter, more adaptable AI systems that enhance everyday life.

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Originally published on Engadget on 2/25/2026