Amazon’s Andy Jassy Just Named His Biggest Threat—It’s Not A Retailer
Forbes Business
by Jason Goldberg, ContributorFebruary 16, 2026
Amazon's Andy Jassy discusses the battle between retailer owned AI bots such as Rufus, and Horizontal Agents such as ChatGPT, and Google Gemini.
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businessfinance
Originally published on Forbes Business on 2/16/2026