Amazon’s AWS Debuts AI Tool That Automates Clipping Live Sports For Social Media

Forbes Business

by David Bloom, Senior Contributor

February 24, 2026

AI-Generated Deep Dive Summary

Amazon Web Services (AWS) has introduced a groundbreaking AI-powered tool designed to revolutionize how live sports content is processed and shared on social media platforms. The new Elemental Inference tools automate the entire process of identifying, clipping, adding metadata, and distributing vertical video highlights from live sports events. This innovation aims to streamline workflows for broadcasters, sports leagues, and content creators, enabling them to quickly turn raw footage into engaging, shareable clips without extensive manual intervention. The tool's ability to handle vertical video formats is particularly noteworthy, as social media platforms like TikTok and Instagram prioritize portrait-oriented videos. By leveraging AI, the system can analyze live feeds in real-time, identify key moments such as goals, touchdowns, or game-winning shots, and automatically generate highlights. These clips are then optimized for various social media platforms, complete with metadata that enhances discoverability. This development is a significant leap forward for sports media production. It not only reduces the time and resources required to create content but also opens up new opportunities for monetization. By automating the distribution process, broadcasters can quickly share highlights across multiple platforms, reaching wider audiences in real-time. This tool could also empower brands and sponsors to engage with fans more effectively by delivering timely, relevant content. For businesses interested in leveraging AI-driven solutions, AWS's Elemental Inference tools represent a major advancement in the intersection of sports media and technology. They underscore AWS's continued leadership in providing cutting-edge cloud-based services that solve complex challenges for various industries. As live sports continue to dominate social media, this tool positions AWS as a key enabler in shaping the future of digital content creation and distribution. In summary, AWS's new AI tools are poised to transform how live sports content is created and shared on social media platforms. By automating time-consuming tasks and enhancing efficiency, these tools offer significant benefits for broadcasters, sports leagues, and brands looking to capitalize on the growing demand for real-time, engaging content. This innovation not only highlights the potential of AI in media production but also reinforces AWS's position as a leader in delivering transformative technological solutions.

Verticals

businessfinance

Originally published on Forbes Business on 2/24/2026