Amazon’s stock just clinched its worst losing streak in nearly 20 years. It’s giving investors AWS déjà vu.

MarketWatch

by Christine Ji

February 13, 2026

AI-Generated Deep Dive Summary

Amazon’s stock has experienced its longest losing streak in nearly two decades, with shares dropping 18.2% over nine consecutive trading days—a period unmatched since July 2006. This downturn has sent investors reeling, as they grapple with whether Amazon’s hefty spending plans will ultimately pay off. The selloff has pushed the stock into bear market territory, reminiscent of past challenges that have tested investor confidence in the tech giant. The sell-off comes amid growing concerns about Amazon’s ambitious investments, particularly in areas like AWS (Amazon Web Services) and other growth initiatives. Investors are weighing whether these expenditures will deliver long-term returns or if they signal overextension. The stock closed at $198.79 on Friday, a sharp decline from its recent highs, reflecting broader market skepticism about the company’s future prospects. This latest slump evokes memories of Amazon’s struggles during the 2008 financial crisis, when the company faced similar investor doubts. At that time, concerns centered around Amazon’s expansion into risky markets and its ability to generate consistent profits. Now, as AWS faces headwinds and competition intensifies in cloud computing, investors are again questioning whether Amazon’s spending is justified. For finance professionals and market watchers, this situation highlights the volatility inherent in tech stocks, particularly those of high-growth companies like Amazon. The stock’s performance underscores the risks associated with aggressive investment strategies and raises broader questions about the sustainability of tech-driven growth in a fluctuating economy. As Amazon continues to navigate these challenges, its ability to rebound will likely influence investor sentiment and market trends for years to come.

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Originally published on MarketWatch on 2/13/2026