AMC Theatres to Start Saving Their “Best Seats” for VIP Loyalty Program Members

Hollywood Reporter

by James Hibberd

February 25, 2026

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AMC Theatres is set to introduce a new policy reserving premium seats for members of their loyalty programs, A-List and Stubs Premiere. These members will gain priority access to the best seats at no additional cost, with the program launching later this year. CEO Adam Aron emphasized that this initiative aims to reward loyal customers, potentially enhancing brand loyalty by offering exclusive benefits. The move follows a previous pilot program called Sightline, which faced criticism for its tiered pricing approach. Actor Elijah Wood notably condemned the initiative for penalizing lower-income individuals, highlighting concerns about accessibility and fairness. AMC's new strategy reframes this as a

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Originally published on Hollywood Reporter on 2/25/2026