An Insurance Salesman Went Down a Wellness Rabbit Hole, and Started a Side Hustle In His Kitchen. Now It's On Track for $3M.
Entrepreneur
by Sherin ShibuMarch 5, 2026
Brian Lizama was working as a senior vice president at a life insurance company, managing over 300 agents, when inspiration struck.
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Originally published on Entrepreneur on 3/5/2026