Andrew Dillon reveals AFL’s Olympic-sized ambitions for Brisbane 2032
Guardian Sport
by Guardian sport and Australian Associated PressMarch 2, 2026
AI-Generated Deep Dive Summary
AFL boss Andrew Dillon has unveiled ambitious plans for the sport, hinting at a future where Australian rules football could take center stage on an Olympic-sized platform. Speaking ahead of the 2026 season, Dillon emphasized the league’s commitment to growing its reach and audience. He highlighted the success of recent initiatives like Origin and the Opening Round, which have drawn record crowds and showcased the sport's appeal across key regions.
The Opening Round, featuring home games for clubs in New South Wales and Queensland, has proven particularly effective. With all four NSW and Queensland teams hosting matches and only one game taking place in Victoria, the format has attracted significant fan interest. Dillon noted that this approach has led to bumper crowds, underscoring the importance of regional engagement and fan proximity to their favorite teams.
Dillon’s vision extends beyond the current season. He hinted at a long-term strategy to elevate the AFL on the global stage, potentially aligning with major international events or platforms. This ambition reflects the league’s broader goal of increasing its visibility and appeal both domestically and internationally.
The success of initiatives like Origin and the Opening Round has laid the groundwork for these ambitious plans. By fostering strong regional connections and boosting fan engagement, the AFL is positioned to capitalize on growing interest in the sport. Dillon’s forward-thinking approach not only aims to enhance the league's competitive landscape but also to
Verticals
sports
Originally published on Guardian Sport on 3/2/2026