Apple inks deal for IMAX screenings of live Formula 1 races

Engadget

by Anna Washenko

February 19, 2026

AI-Generated Deep Dive Summary

Apple has announced a partnership with IMAX to bring live Formula 1 races to select US theaters in 2026. Five major events—Miami Grand Prix, Monaco Grand Prix, British Grand Prix, Italian Grand Prix, and United States Grand Prix—will be screened live, offering fans an immersive experience. This deal complements Apple's existing five-year broadcast rights for F1 in the U.S., which includes a dedicated Apple TV channel and access to the popular F1 documentary. The collaboration marks IMAX's first foray into broadcasting live sports events, potentially setting a new benchmark for premium entertainment experiences. While details on future IMAX-hosted races are unclear, this initiative highlights the growing trend of integrating cutting-edge technology in sports media. For tech enthusiasts and F1 fans, Apple's commitment to enhancing content delivery through innovative platforms like Apple TV underscores its leadership in merging technology with entertainment. This move by Apple not only elevates fan engagement but also positions IMAX as a key player in delivering high-quality, immersive experiences. As live sports continue to evolve digitally, such partnerships could redefine how audiences consume events globally. For tech-savvy consumers, this signals a shift towards more interactive and visually stunning content delivery methods.

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Originally published on Engadget on 2/19/2026