Apple's first event of the year will reportedly bring at least five products over a 'three-day blitz'

Engadget

by Jackson Chen

February 22, 2026

AI-Generated Deep Dive Summary

Apple is gearing up for its first major product announcement event of the year, set to take place over three days starting Monday, March 2, and concluding with an "Apple Experience" on Wednesday, March 4. According to Bloomberg's Mark Gurman, Apple plans to reveal at least five new products during this "three-day blitz." The event will feature a mix of product launches and experiences across New York, London, and Shanghai, marking a departure from the traditional keynote format. Among the highly anticipated products are the rumored low-cost MacBook, which could appeal to budget-conscious users with its vibrant color options hinted at by the event logo. Additionally, Apple is expected to unveil the iPhone 17e, an affordable variant of last year's model, and an updated iPad Air featuring the M4 chip for enhanced performance. The lineup may also include refreshed MacBook Pro models with M5 Pro and Max chips, alongside a new MacBook Air equipped with the M5 processor. Other potential releases could be the Mac Studio and Apple Studio Display, which were previously rumored to launch earlier this year. The event's shift from its usual Tuesday product announcement timing to Wednesday highlights Apple's desire to create a unique experience rather than a traditional livestreamed keynote. This

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Originally published on Engadget on 2/22/2026