Asia’s next generation, globally-educated and financially-literate, are taking control of their wealth

Fortune

by Angelica Ang

February 14, 2026

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The next generation of wealthy Asians, armed with global education and financial literacy, is increasingly taking control of their wealth management decisions. This shift is driven by an intergenerational wealth transfer expected to move up to $5.8 trillion in assets by 2030. Unlike previous generations, who relied heavily on bankers for financial advice due to their business commitments, the younger generation, often with overseas educations and familiarity with financial instruments, is more assertive in managing their finances. Some even hold positions like chief investment officer in family offices. Wealth management providers are adapting by giving this new clientele more autonomy and engaging them in intellectual discussions about finance. Maybank, a Malaysian bank, has been at the forefront of this change since establishing its private banking wing in 2013. Alice Tan, head of group wealth management at Maybank, joined the bank after stints at renowned investment firms like Coutts & Co and Credit Suisse, attracted by the opportunity to build something innovative. With a revenue of $15.1 billion in 2024, Maybank ranks as one of Southeast Asia's largest banks and a leading player in Islamic finance. Maybank offers a diverse range of wealth management services, including privilege, premier, private, and Islamic wealth segments. It is also the largest Islamic bank in Southeast Asia, emphasizing ethical investment principles aligned with Islamic law (shariah), such as zakat (charity) and asset-backed transactions. This approach appeals not only to Muslims but also to a broader audience seeking values-driven financial solutions. Tan remains optimistic about

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Originally published on Fortune on 2/14/2026