Asos co-founder dies in fall from 18-storey building in Thailand
The Guardian World
by Rebecca Ratcliffe in BangkokFebruary 20, 2026
AI-Generated Deep Dive Summary
Quentin Griffiths, the co-founder of the popular online fashion retailer ASOS, tragically passed away after falling from an 18-story condominium in Pattaya, Thailand. The autopsy conducted by Thai police revealed no signs of foul play, suggesting the death was accidental. Griffiths, a British national, was found dead on February 9, and authorities are still investigating whether external factors contributed to his fall.
Griffiths co-founded ASOS in 2003, which has since grown into a global fashion e-commerce giant. His death occurred at a luxury condominium in Pattaya, a tourist hotspot on Thailand's eastern coast. The police investigation found no evidence of foul play, leaving questions about the circumstances surrounding his fall, though his family expressed grief and requested privacy.
The incident has sparked interest globally, not only for Griffiths' role in ASOS but also due to the mysterious nature of his death. While authorities continue their probe, the lack of immediate answers has led to public speculation. This case highlights the complexities of such incidents and underscores the importance of thorough investigations into high-profile deaths, particularly those involving prominent figures.
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Originally published on The Guardian World on 2/20/2026