At 61, this major insurance CEO works out 6 days a week with his 23-year-old son—he picks his brain for a Gen Z perspective while lifting weights

Fortune

by Orianna Rosa Royle

February 22, 2026

AI-Generated Deep Dive Summary

At 61, Bupa CEO Iñaki Ereño attributes his sustained success and mental clarity to an unconventional routine: working out six days a week with his 23-year-old son, who acts as his personal trainer. This dynamic不仅 keeps him physically fit but also provides fresh insights from a Gen Z perspective, helping him connect with younger colleagues and improve his leadership skills. Despite the demands of running a $23 billion company, Ereño maintains a rigorous schedule that includes early morning meetings, gym sessions, and a daily walk home to decompress. His approach highlights the importance of exercise in maintaining focus and balance in high-pressure roles. Ereño’s day begins at 6:30 a.m., with coffee, news reviews, and a commute to work. By 8 a.m., he is immersed in back-to-back meetings until 6 p.m., after which he takes time for reflection before his evening workout with his son. This routine also involves grocery shopping and relaxation, emphasizing his commitment to grounding himself despite his high-powered job. His philosophy is that staying active and connected to younger generations aids in navigating the challenges of leading a Fortune 500 company. For business leaders, Ereño’s story underscores the value of integrating physical exercise into daily life as a tool for mental sharpness and stress management. His reliance on his son’s input reflects the importance of seeking diverse perspectives, particularly from younger generations, to enhance decision-making and adaptability in leadership roles. This approach not only benefits individual well-being but also fosters innovation and better relationships within teams. Leaders like Ereño

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Originally published on Fortune on 2/22/2026