Ateez Matches BTS And Stray Kids With A New Bestseller In America

Forbes Business

by Hugh McIntyre, Senior Contributor

February 23, 2026

AI-Generated Deep Dive Summary

Ateez’s latest album *Golden Hour: Pt. 4* made history by debuting at No. 3 on the Billboard 200 chart, marking the group’s eighth top 10 entry and tying them with BTS and Stray Kids for the most top 10s among K-pop acts. This achievement underscores Ateez’s growing influence in the global music scene and solidifies their position as one of K-pop’s leading groups. The album’s success is a testament to Ateez’s strategic growth over the years. Since their debut, the group has consistently released high-quality music, combined with innovative marketing strategies that have expanded their international fanbase. *Golden Hour: Pt. 4*’s chart performance highlights their ability to maintain artistic integrity while adapting to global market demands. This milestone is significant for both Ateez and the broader K-pop industry. It not only reflects the group’s hard work and talent but also reinforces K-pop’s increasing dominance in Western markets. The achievement also offers valuable insights for businesses in the music industry, demonstrating how cultural authenticity and strategic branding can drive global success. For readers interested in business, this story illustrates the power of cross-cultural appeal in shaping market trends and consumer preferences. Ateez’s continued success is a win not just for the group but for the entire K-pop ecosystem. It shows how collaboration between artistry and business strategy can create long-term value in the competitive music industry. As Ateez joins BTS and Stray Kids at the forefront of global K-pop, their journey serves as an inspiration for future artists aiming to break

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Originally published on Forbes Business on 2/23/2026