Best Stock to Buy and Hold Forever: Dutch Bros vs. Starbucks

The Motley Fool

by newsfeedback@fool.com (Neil Patel)

February 20, 2026

AI-Generated Deep Dive Summary

The retail coffee market is more competitive than ever, with two major players standing out: Dutch Bros (NYSE: BROS) and Starbucks (NASDAQ: SBUX). Both companies are vying for dominance in this lucrative industry, but their approaches—and potential as long-term investments—couldn’t be more different. Dutch Bros is the fast-growing underdog, known for its rapid expansion and focus on customer loyalty programs like "Bros for Life." Meanwhile, Starbucks has cemented itself as a global coffee giant with a vast physical footprint and a reputation for consistent growth despite challenges in the retail space. Dutch Bros’ strategy revolves around aggressive market expansion, particularly in smaller towns where Starbucks doesn’t have a strong presence. This has allowed the company to grow its门店数量 by nearly 30% annually over the past few years. While this rapid growth is appealing to investors seeking high returns, it also comes with risks, including potential oversaturation of markets and higher competition for labor in rural areas. On the other hand, Starbucks operates a well-established empire with over 30,000 locations worldwide. The company’s ability to adapt to changing consumer trends, such as offering plant-based menu items and investing heavily in delivery services, has kept it ahead of the curve. Starbucks also benefits from strong customer loyalty and a robust brand reputation, making it a safer bet for long-term investors. For those looking to invest in the coffee industry, the choice between Dutch Bros and Starbucks boils down to risk tolerance and investment goals. Dutch Bros offers the potential for high rewards due to its growth trajectory, but it also carries higher risks given its relatively short history and reliance on rapid expansion. Starbucks, while more established, may offer steadier returns

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Originally published on The Motley Fool on 2/20/2026