Bilt’s new AI ‘Neighborhood Concierge’ goes head-to-head with Amazon as the battle for home-based commerce heats up

Fortune

by Diane Brady, Claire Zillman

February 26, 2026

AI-Generated Deep Dive Summary

Bilt’s new AI-powered concierge service, called Bilt Neighborhood Concierge, is entering the competitive realm of home-based commerce with ambitions to rival Amazon’s Alexa+. This innovative platform aims to streamline daily tasks like paying bills, scheduling services, and making purchases by integrating them into a single, user-friendly interface. By allowing members to manage payments, reservations, and rewards across various vendors without switching apps, Bilt seeks to position the home as the central hub for all consumer activities. The service builds on Bilt Rewards, which already enables 5.5 million users to earn loyalty points by processing monthly expenses through its platform. The launch of Neighborhood Concierge marks a significant evolution in Bilt’s strategy, expanding beyond its current focus on rent payments and rewards to create an ecosystem that integrates multiple services. This move is part of a broader trend where companies are vying to control the home as a key commerce battleground. Ken Chenault, former CEO of American Express and now chairman of Bilt Technologies, highlights the potential of this model, comparing it to a personalized “hotel experience” where users can seamlessly interact with various services through their living space. While Amazon’s Alexa+ has been around for years, it hasn’t significantly boosted purchasing habits due to its limitations in directing users to third-party sites. In contrast, Bilt’s approach ties commerce directly to the home, creating a frictionless

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Originally published on Fortune on 2/26/2026