Biochar-Fueled Soil Brand, Rosy, Closes $5 Million Series A To Bring More Life To Houseplants

Forbes Business

by Andrew Watman, Contributor

February 20, 2026

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Rosy Soil, a leader in creating climate-friendly and nutrient-rich soil for houseplants using biochar technology, has announced the closing of a $5 million Series A funding round. This investment will fuel Rosy’s nationwide expansion into Target stores, making its innovative products more accessible to home gardeners across the U.S. The move comes as demand for sustainable gardening solutions grows, positioning Rosy Soil as a key player in the eco-conscious market. Rosy Soil’s biochar-infused soil stands out for its ability to improve plant health while reducing environmental impact. Biochar, a carbon-rich material created from organic waste through high-temperature pyrolysis, helps retain nutrients, water, and beneficial microorganisms in the soil. This makes Rosy Soil an attractive option for those looking to养健康、环保的 houseplants without compromising on plant care. The funding will enable Rosy to scale production, enhance its product line, and expand distribution channels. By partnering with Target, Rosy aims to reach a broader audience of urban gardeners seeking sustainable solutions. This strategic move not only boosts Rosy’s market presence but also aligns with the growing consumer interest in environmentally responsible products. For businesses, Rosy Soil’s success highlights the potential of investing in sustainable agriculture and gardening trends. As more consumers prioritize eco-friendly practices, companies like Rosy that offer innovative, climate-conscious solutions are well-positioned to thrive. The funding underscores the growing recognition of biochar’s role in promoting soil health and sustainability, making Rosy a standout brand in the green products space. In an era where environmental consciousness is driving consumer choices, Rosy Soil’s expansion into Target stores represents a significant step toward making sustainable gardening accessible to all. By harnessing the power of biochar, Rosy is not only nourishing houseplants but also contributing to broader efforts to protect the planet through mindful consumption and waste reduction.

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Originally published on Forbes Business on 2/20/2026