Blizzard pasttimes

Seth Godin

by Seth Godin

February 22, 2026

AI-Generated Deep Dive Summary

Millions of people are bracing for snowstorms, and businesses are capitalizing on the weather to engage customers. Amid safety messages, promotional offers like free access to last year’s "Thriving with AI" course on Udemy were swiftly claimed, prompting adjustments such as 50% discounts on strategy courses. Additionally, deals like half-price marketing books on Amazon highlight how companies can repurpose content during unexpected events to drive engagement and sales. This approach underscores the importance of adaptability in marketing strategies. By leveraging weather-related disruptions, businesses can turn potential downtime into opportunities for customer interaction and retention. Such promotions not only provide immediate value but also reinforce brand relevance during periods of high demand for distraction or practical solutions. For marketers, this highlights the growing trend of integrating real-time events into campaigns. Weather-based marketing offers a unique chance to connect with audiences in authentic ways. Companies that can pivot quickly to offer timely deals or content often see improved engagement and loyalty. As seen in the article, even amidst chaos like snowstorms, businesses can seize moments to deliver value, ensuring they remain top-of-mind for consumers. This strategy is particularly valuable during uncertain times when consumers may be more open to exploring new resources or products. By aligning promotions with current events, businesses can create a sense of immediacy and urgency that drives action. The examples from the article demonstrate how quick thinking in marketing can turn potential challenges into opportunities, ultimately enhancing brand-customer relationships. In conclusion, weather-related events like snowstorms present unique chances for businesses to innovate their marketing approaches. Companies that adapt swiftly by offering relevant promotions not only engage customers but also position themselves as resourceful and customer-focused. This practice aligns with broader trends in dynamic, event-driven marketing, which is essential for staying competitive in today’s fast-paced business environment.

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Originally published on Seth Godin on 2/22/2026