Braze Xbox test message spams phones: What we know
Mashable
February 25, 2026
AI-Generated Deep Dive Summary
The Xbox app sent out numerous spam messages to users, including alerts that read: "This is a dummy test message sent via braze. please capture a screenshot once you receive it." The unexpected flood of notifications began around 12:30 p.m. ET and quickly spread confusion among users, who flocked to Reddit to discuss the issue. Many speculated that this was an internal testing error, with some suggesting that a test message intended for internal teams had been mistakenly sent to all users. While some joked about the situation, others expressed frustration, leading to uninstallations or muting of the app.
Braze, the customer engagement platform used by companies to send messages, is believed to be at the center of this incident. The tool likely facilitated the unintended release of test messages from Xbox's app. This appears to be a rare oversight in testing protocols, where a message meant for internal use was mistakenly sent to the public. Redditors pointed out that such messages don't indicate hacking or account compromise but are usually just errors during backend testing.
The incident highlights the importance of robust quality assurance processes in tech companies. While Xbox and Microsoft haven’t confirmed the cause, the situation underscores how easily small mistakes can escalate into significant issues for users. For those interested in tech, this serves as a reminder of the potential risks associated with software rollouts and the need for rigorous testing to prevent such mishaps.
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Originally published on Mashable on 2/25/2026