BrewDog could be broken up as craft beer business put up for sale
The Guardian World
by Nadeem Badshah and agencyFebruary 14, 2026
AI-Generated Deep Dive Summary
BrewDog, the Scottish craft beer maker known for its popular beers like Punk IPA and Elvis Juice, is facing potential changes as it seeks new investors. The company has appointed consulting firm AlixPartners to oversee the sale process, raising questions about whether the business could be split or sold entirely. This move comes after BrewDog announced last month that it was closing its distilling brands, which has sparked concerns among employees at its Scottish facility about job security.
The decision to bring in consultants signals financial challenges for the once-thriving brewer. BrewDog’s troubles may stem from overexpansion and poor management decisions, including diversification into less profitable ventures like distilling. The company’s focus on craft beer had previously earned it a loyal customer base and reputation as an innovative player in the industry. However, its recent struggles highlight the risks of rapid growth without proper planning.
This situation matters to readers interested in global business trends and the impact of economic shifts on established companies. BrewDog’s potential breakup could set a precedent for how other businesses handle financial downturns, particularly in the competitive craft beer market. The outcome will also have ripple effects on employment, innovation, and consumer choices in the beverage industry. For now
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Originally published on The Guardian World on 2/14/2026