Brian Grazer Talks 'Splash,' '8 Mile' and How He Uses AI

Variety

by Cynthia Littleton

February 22, 2026

AI-Generated Deep Dive Summary

Brian Grazer, a legendary figure in Hollywood, shared insights into his storied career and future trends during a Paley Center for Media event. Known for hits like *Splash* and *8 Mile*, Grazer discussed how relentless persistence and creative curiosity propelled his success. He also revealed how AI has become an indispensable tool in his process, aiding in story development and pre-visualization while emphasizing its role as a collaborator rather than a replacement for human creativity. Grazer’s approach to storytelling centers on curiosity and the pursuit of compelling, noble goals. He highlighted the importance of distilling ideas into concise, engaging narratives, often using examples like *Backdraft* and *8 Mile* to illustrate his points. His ability to adapt to new technologies, including AI, has kept him at the forefront of the industry for over four decades. The conversation also delved into the evolving landscape of creative compensation in an era dominated by streaming platforms. Grazer expressed concerns about the de-incentivization of risk for artists, who are increasingly offered flat salaries rather than stakes in projects. He argued that true artistic growth thrives on risk and the potential for significant rewards, which he believes is diminished under current deal structures. This discussion matters to entertainment enthusiasts as it sheds light on both the enduring relevance of classic storytelling techniques and the transformative impact of AI and modern distribution models. Grazer’s insights offer a unique perspective on how filmmakers can navigate these changes while maintaining artistic integrity and innovation.

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Originally published on Variety on 2/22/2026