Bruce Campbell On Reclaiming His Indie Movie Chops With ‘Ernie & Emma’
Forbes Business
by Tim Lammers, ContributorFebruary 20, 2026
AI-Generated Deep Dive Summary
Bruce Campbell, renowned for his role in "Evil Dead," has returned to the indie film scene with *Ernie & Emma*, marking a shift from Hollywood blockbusters to smaller, independent projects. This film, co-starring Ted Raimi, his longtime friend and collaborator, highlights Campbell's desire to explore more personal and intimate storytelling. The movie delves into themes of grief and resilience, offering a departure from the high-octane action he is famous for.
Campbell’s transition underscores a growing trend among established actors seeking authenticity and creative freedom in indie cinema. His involvement in *Ernie & Emma* reflects a broader movement within the film industry toward prioritizing quality storytelling over commercial appeal. This shift not only breathes new life into Campbell's career but also revitalizes his connection to the independent film community that shaped him early on.
From a business perspective, indie films like *Ernie & Emma* often challenge traditional revenue models by relying on niche
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Originally published on Forbes Business on 2/20/2026