‘Build a narrative and fight back’: Mandelson draws on own advice for crisis management

The Guardian World

by Daniel Boffey Chief reporter

February 25, 2026

AI-Generated Deep Dive Summary

Peter Mandelson, a former US ambassador known for his media savvy, has drawn attention for advising Jeffrey Epstein during a 2011 crisis on how to handle public relations challenges. The newly released emails from the US Department of Justice reveal that Mandelson suggested building a strong narrative and fighting back with facts. This strategy is now being closely observed as Mandelson navigates his own career-defining crisis. The advice Mandelson gave Epstein involved setting down "irrefutable facts" to establish a clear narrative. He emphasized the importance of proactive communication, which aligns with PR consultants' recommendations for managing crises by taking control of the message early on. This approach aims to counter negative perceptions and regain public trust by asserting a strong, evidence-based position. Mandelson's media strategy reflects a broader understanding that in high-stakes situations, decisive action is crucial. By advocating for an "attack as the best form of defense," he underscores the need to address issues head-on rather than avoiding them. This approach not only helps in deflecting criticism but also positions the individual or entity at the center of the narrative. The relevance of Mandelson's advice extends beyond Epstein's case, offering insights into effective crisis management. His strategy highlights the importance of preparation and assertiveness in navigating public relations challenges. For those following his current situation, understanding these tactics provides a window into how influential figures handle reputational damage. Ultimately, Mandelson's media approach matters to readers interested in global politics and PR strategies. It demonstrates how historical advice can be applied to modern crises, making it a valuable lesson for anyone dealing with public scrutiny. His methods showcase the power of narrative-building and

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Originally published on The Guardian World on 2/25/2026