Bulldogs' Las Vegas journey begins
Sydney Morning Herald
February 19, 2026
AI-Generated Deep Dive Summary
The NRL’s expansion into Las Vegas has officially kicked off with the Bulldogs making history as the first club to arrive for the season opener. This marks a significant milestone for rugby league, as it signals the sport’s push into new global markets and its ambitions to grow its international fanbase. The move is part of the NRL’s broader strategy to expand its reach beyond Australia, leveraging Las Vegas’ status as a major entertainment hub to attract a wider audience.
The decision to bring the Bulldogs to Las Vegas is not just about playing a game; it’s about creating a cultural event that transcends sport. The city’s vibrant atmosphere, world-class venues, and international appeal make it an ideal location for the NRL to showcase its brand to new audiences. This strategic partnership aligns with the league’s goal of becoming a global sports force, similar to other major leagues like the NFL and Premier League.
The timing of this move is also notable. With February 2026 set as the launch date, the NRL has given itself nearly two years to build anticipation and excitement for the event. This window will allow the league to invest in marketing campaigns, fan engagement initiatives, and partnerships with local businesses and organizations. The Bulldogs’ arrival will
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Originally published on Sydney Morning Herald on 2/19/2026