CEOs Who Speed Up Decisions Beat Economic Uncertainty

Forbes Business

by Bill Conerly, Senior Contributor

February 24, 2026

AI-Generated Deep Dive Summary

Faster decision-making by CEOs is proving crucial in navigating economic uncertainties and boosting revenue. Research shows that executives who make quicker decisions can gain up to 5% in revenue compared to their slower counterparts. This efficiency not only enhances financial performance but also positions businesses to respond swiftly to market shifts, a critical advantage during tough economic times. The cost of delayed decisions is significant, often leading to missed opportunities and reduced agility. Slower processes can hinder a company's ability to adapt quickly, making it difficult to seize new chances or address challenges promptly. In today’s fast-paced business environment, the ability to act swiftly can mean the difference between thriving and struggling. To accelerate decision-making, businesses should focus on streamlining their processes. This involves identifying inefficiencies, measuring current decision cycles, and implementing strategies to enhance speed without compromising quality. Tools and methodologies that foster faster, informed decisions are essential for maintaining competitiveness in uncertain times. By adopting these practices, companies can not only improve revenue but also build resilience against economic downturns.

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Originally published on Forbes Business on 2/24/2026