Chef Dan Barber’s Row 7 Seed Company Introduces Tinned Vegetables

Forbes Business

by Melissa Kravitz Hoeffner, Contributor

February 25, 2026

AI-Generated Deep Dive Summary

Chef Dan Barber’s Row 7 Seed Company has launched a new line of tinned vegetables, marking a departure from traditional canned offerings by focusing on flavor and quality. The debut collection includes three varieties—Badger Flame Beets, Sweet Prince Tomatoes, and Sweet Garleek—each crafted with premium ingredients like extra virgin olive oil and custom vinaigrettes designed by Barber himself. Priced at $7.99 per tin, these organic, vegan, and gluten-free options aim to elevate home cooking with restaurant-quality taste. The product line reflects Row 7’s commitment to culinary agriculture, prioritizing seeds bred for flavor rather than yield. This approach ensures that the vegetables not only taste exceptional fresh but also shine in their preserved form. Available at Whole Foods Market in the Northeast and nationwide via row7seeds.com, the tinned veggies are strategically placed in the produce aisle to emphasize their quality and freshness. For consumers seeking convenient yet elevated meal solutions, Row 7 Tinned Vegetables cater to busy lifestyles by offering a built-in sauce for quick dishes. This innovative approach positions the brand as a leader in gourmet pantry staples, bridging the gap between high-end dining and everyday meals. With a focus on accessibility and flavor, Row 7’s new product line sets a new standard for tinned vegetables, appealing to both food enthusiasts and those looking to enhance their cooking with premium ingredients.

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Originally published on Forbes Business on 2/25/2026