China’s tech companies vie for attention on CCTV’s festival gala, the year’s biggest stage
South China Morning Post
by Wency ChenFebruary 15, 2026
Chinese tech companies are competing to make their mark during the Spring Festival Gala presented by state-run broadcaster CCTV, a variety show and annual spectacle that provides a rare nationwide marketing opportunity, like the Super Bowl in the US, and is also an unmistakable signal of political alignment with Beijing’s industrial priorities.
This year, ByteDance’s cloud computing arm, Volcano Engine, secured an “exclusive AI cloud partnership” with the gala, scheduled for Monday, taking the...
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Originally published on South China Morning Post on 2/15/2026