Chinese shoppers are Asia’s biggest airport spenders, study finds
South China Morning Post
by Ralph JenningsFebruary 23, 2026
AI-Generated Deep Dive Summary
Chinese travelers are leading the charge as Asia’s biggest airport spenders, according to a recent study by the Airports Council International (ACI) Asia-Pacific and Middle East. Since the COVID-19 pandemic, passengers from China have been instrumental in driving the recovery of Asia’s airport retail sector, with their spending on luxury goods doubling the regional average. This trend highlights China’s growing influence as a key market for global travel and retail.
The study reveals that Chinese travelers are not only outspending their Asian peers but also setting new benchmarks for airport shopping. Their high spend per passenger is driven by a strong preference for gifts, local delicacies, and luxury items, making them highly sought after by airports and retailers across the region. This shift underscores China’s rising middle class and its increasing demand for premium products, which has positioned Chinese travelers as key drivers of Asia’s post-pandemic economic recovery.
The findings also emphasize the importance of understanding consumer behavior in the travel and retail industries. As China continues to play a pivotal role in shaping global markets, airports and luxury brands are tailoring their offerings to cater to Chinese travelers’ preferences. This trend is not only beneficial for businesses but also reflects the broader economic and cultural ties between China and other Asian countries.
For readers interested in global economics and travel trends, this study offers valuable insights into the power of consumer spending and its impact on international markets. The growing influence of Chinese travelers highlights the interconnectedness of economies across Asia and the world, making this a critical area to monitor for future business opportunities and challenges.
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Originally published on South China Morning Post on 2/23/2026