Chinese tourists escaping cold flock to Malaysia for Lunar New Year fun

South China Morning Post
by The Star
February 19, 2026
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Chinese tourists escaping cold flock to Malaysia for Lunar New Year fun
Chinese tourists are increasingly escaping their hometowns during Lunar New Year to seek warmer climates and more vibrant celebrations abroad. Many are heading to places like Malaysia, where traditional festivities remain alive and well. Xue Gang, a 44-year-old businessman from China, shared that his parents are now traveling domestically, while he himself chose to spend the holiday in Penang with his family. He noted that festive performances have become less common in his hometown, requiring a trip to Shanghai to experience them. This shift reflects a growing trend among Chinese travelers seeking new cultural experiences and warmer weather during the Lunar New Year. Malaysia’s Penang state has become a popular destination for such visitors, offering lively celebrations and unique traditions still followed by locals. Many Malaysians preserve age-old customs that have faded in China, drawing international tourists eager to witness these cultural treasures. While cities like Shanghai remain close options, they often come with crowds and chaos, making destinations like Penang more appealing. The festive performances and热闹 celebrations in Malaysia provide a stark contrast to the quieter scenes back home. This trend highlights a broader shift in how Chinese are celebrating Lunar New Year, prioritizing travel over staying with family. It also underscores the growing appeal of Southeast Asian countries as destinations for Chinese tourists seeking cultural immersion and warmer weather. For readers interested in global trends, this reflects a cultural exchange between China and neighboring regions, showcasing how traditions evolve and adapt in an increasingly connected world.
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Originally published on South China Morning Post on 2/19/2026