Chloe Fineman Stars in Olaplex Campaign For Launch of Hair Treatment

Variety

by Kennedy French

February 24, 2026

AI-Generated Deep Dive Summary

Chloe Fineman, the witty comedian from Saturday Night Live, has been cast as the Chief Hair Officer for Olaplex's new campaign launching No.3PLUS, an upgraded version of their best-selling hair treatment. This innovative product is designed to revolutionize hair care by combining science with style. The campaign, titled "Science Never Looked So Good," features Fineman humorously explaining the brand’s scientific approach and product development in a laboratory setting. No.3PLUS is a three-minute pre-shampoo treatment that uses Olaplex's patented Bond Building Technology and Damage Defense Cationic Complex to repair all three types of hair bonds from the inside out. It strengthens strands, improves softness, and prevents breakage while reducing frizz and enhancing smoothness. Key ingredients include natural humectants derived from L-glutamic acid and oils like crambe abyssinica, avocado, and sunflower seed oil. The treatment is clinically proven to reverse hair damage in one use, making hair three times stronger after four uses and significantly improving internal structure. It targets various forms of damage, including chemical processing and heat stress, catering to all hair types. Olaplex's campaign strategy is a clever blend of science and

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Originally published on Variety on 2/24/2026