Cisco turns to titanium spoons and sand dunes to build a better … box?
The Register
February 24, 2026
AI-Generated Deep Dive Summary
Cisco and Pure Storage (now rebranded as Everpure) have made significant moves in their corporate identities and product designs. Pure Storage adopted the name Everpure to reflect its evolution from storage solutions to comprehensive data management services, with CEO Charlie Giancarlo emphasizing a future-focused approach. The rebrand includes changes like updated logos and email domains, signaling a shift towards modernizing their brand image.
In an effort to enhance visual appeal and efficiency, Cisco redesigned its Room Kit Pro G2 device. Drawing inspiration from titanium camping spoons and car bodies, the new design features dune-like ridges on the chassis, reducing weight by half while maintaining strength. This innovative approach eliminates plastic components and simplifies assembly, making it more sustainable and visually appealing for meeting
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Originally published on The Register on 2/24/2026