Citizens engage with information in different ways during a crisis, Finnish study finds
Phys.org
February 24, 2026
AI-Generated Deep Dive Summary
The COVID-19 pandemic presented a unique opportunity to study how individuals engage with information during a crisis, revealing diverse strategies shaped by personal beliefs and values. A Finnish study highlights the concept of "epistemic ideals," which refer to the principles guiding how people seek, evaluate, and act upon information in uncertain situations. These ideals influenced how citizens navigated the overwhelming influx of data about the virus, from official guidelines to social media updates, shaping their behaviors and decisions.
During the pandemic, individuals exhibited distinct patterns of information engagement. Some relied heavily on authoritative sources like government announcements and scientific studies, trusting these as reliable and actionable. Others turned to informal networks, such as family, friends, or online communities, to make sense of the situation. This variation in information-seeking behavior was often tied to cultural background, education level, and prior experiences with crises. For instance, people with a strong trust in science were more likely to follow expert advice, while those skeptical of institutions might discount official guidance in favor of alternative perspectives.
The study underscores why understanding these dynamics matters for anyone interested in science and public health communication. By identifying how different groups process information during crises, policymakers can tailor their messages to resonate more effectively. For example, targeting specific audiences with evidence-based yet accessible information could enhance compliance with health recommendations. Additionally, recognizing the role of social networks in shaping beliefs highlights the importance of fostering trust in scientific institutions, especially during future emergencies.
Ultimately, the findings emphasize the need for adaptive and nuanced approaches to crisis communication. As science continues to grapple with complex challenges, from pandemics to climate change, understanding how people engage with information will be crucial for building resilient communities capable of responding effectively to crises. This research not only sheds light on human behavior during uncertainty but also offers practical insights for improving public health outcomes and fostering scientific literacy in the face of global challenges.
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Originally published on Phys.org on 2/24/2026